About
Pallavi Salgaocar
A rare combination of finance professional, industry leader and entrepreneur — who writes the ground-level story of Indian enterprise, with the numbers intact.
Pallavi Salgaocar is a Chartered Accountant, Finance Director at Geno Pharmaceuticals Private Ltd, and the current Goa State President of Laghu Udyog Bharati — a national association for MSMEs.
She is the founder of the Desserts N More bakery chain in Goa and writes in various media publications. She is a passionate advocate for MSME growth, entrepreneurship and women’s empowerment.
Enterprise India: Stories, Ideas and Insights is her second book — the first being Desserts First. She also writes a monthly newsletter, Enterprise India on LinkedIn, where much of this site’s writing first appears.
Roles & affiliations
- Chartered Accountant
- Practising industry finance professional
- Finance Director
- Geno Pharmaceuticals Private Ltd, Goa
- Goa State President
- Laghu Udyog Bharati
- Managing Committee
- Goa Chamber of Commerce & Industry
- Founder
- Desserts N More
Just Published
Enterprise India
Stories, Ideas and Insights
Thirty-four essays on Indian enterprise, drawn from three years of her monthly Enterprise India column: government schemes, women’s entrepreneurship, the economic identity of India’s regions, and the knowledge that decides whether a business thrives or stagnates.
34 essays · Paperback & ebook · The Goan Press, 2026
What she writes about
MSME policy, in practice
How schemes, the MSMED Act and government portals actually work on the ground — not in the brochure.
Women-led entrepreneurship
The leaky pipeline, the returnships, and the women building enterprises across India.
The business of India
Pharma, exports, food, GI tags and the industrial ecosystems that keep the country’s enterprise running.